The pretzel business is booming

Thanks to a recent wave of innovation, pretzels are one of the hottest categories in snacks, pulling in $1.7B in a 12-month period ending in August. That’s up 16% from last year. What’s driving the demand?

Join our hosts Zachary Crockett and Rob Litterst as they take you through our most interesting stories of the day.

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The pretzel business is booming

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