Is the NFL’s Taylor Swift-forward marketing too much too soon?

Swifties are an easy-to-monetize fan base so it makes sense why the NFL is leaning hard into the Taylor Swift/Travis Kelce romance, but will it backfire? Also, Adobe has reasserted itself as a creative powerhouse through its new AI tools, though questions remain whether they’ll boost or replace creativity. Plus: Junk fees, Birkenstock’s billions, and Boo Buckets are back.

Join our hosts Ben Berkley, Juliet Bennett Rylah, and Lestraundra Alfred as they take you through our most interesting stories of the day.

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