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Aug. 20, 2024

How Olipop entered the exclusive stadium soda market

How Olipop entered the exclusive stadium soda market

Coca-Cola and Pepsico have met their match in stadiums across the US. Soda industry newcomer Olipop broke through exclusivity rights and secured a deal to be sold in the new $2B  Intuit Dome in Inglewood, California. So, how did they do it and is there more to come for small soda brands? Plus: GM has layoffs and Fubo halts ESPN, Warner and Fox’s sports streaming app. 


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