April 22, 2025

Frozen pizza: the big recession indicator

Frozen pizza: the big recession indicator

The frozen pizza business made $6.5 billion in 2024 and it’s projected to grow even more this year. Many products have been called out as “recession indicators” in the current economic downslope, and frozen pizza seems to gain ground at every downturn. So why is frozen pizza so big for recessions? Plus: Airbnb includes all fees in checkout and Chipotle is set to enter Latin America.


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