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Feb. 5, 2025

Decathlon’s secret $16B sports retail empire

Decathlon’s secret $16B sports retail empire

French sports retailer Decathlon is riding high outside of the public eye. Although the company reports great revenues, a low carbon footprint and worldwide storefronts, it stays away from flashy ads and sponsorships. So how did this company earn its success? Plus: Self-driving trucks are on the way and Waffle House adds an egg surcharge.


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